WWF and the humble latte

How much water do you think it to make the cup of coffee that you buy from Starbucks, Costa Coffee, or Cafe Nero?

My guess was about half a pint — but this short video from the WWF tells me that it is about 200 litres or 50 gallons!

Multiply that by all the lattes sold each day and that’s an awful lot of water…

The WWF’s message is not that we should stop drinking coffee — but rather that we need to change the way our businesses work, to be less wasteful of our limited resources.

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