Painting the town Green

Here’s a rather interesting report on “How to persuade people to be environmentally friendly”.

Top tips (in summary) are:

– show how it is in people’s interest

– don’t tell, discuss: create a two-way dialogue/conversation

– it’s not about right and wrong it’s about good and better

– move from head to heart: touch emotions, inspire

– focus on positivity, optimism and human ingenuity

– keep it local, so people see the effect on them

– promote a positive vision of a better way of doing things

– present the environmental approach as gaining not giving up: doing things differently, not stopping

– build on what people already agree: that green living is sensible, healthy and makes you feel good

– look for tangible benefits for individuals

– help people understand, decide for themselves what to do, and be recognised for having done it

– create a sense of “every little helps”

– develop “brands” that make it simple and attractive for people

– customise for the people you are talking to

– stop pretending that the environment is the only issue that matters

– push for government labelling

– make it easy for people

– introduce a ‘green starter kit’

– create a bandwagon for people to jump on

– get into popular culture

– promote bottom-up buzz

– keep a broad church

– widen it

– build bridges to others

– work with established culture and processes

– provide solutions, not problems

– learn from what works

– be pragmatic

– don’t be distracted by detractors

– set an example for others to follow

I’m not sure I agree with all of these points. And I definitely don’t think that we need quite so many of them. But an interesting starting point for discussion, certainly.

More details in the report, page 41.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s