“Bicycle coordinator? Why don’t you get a real job like your brothers?”

So says one woman who has transformed the city of Portland, Oregon.

For less than the cost of ONE mile of urban freeway (the M40 into London comes to mind, and the Marylebone Road), for less than the cost of ONE mile, she and others have created a city in which thousands of people can and do choose bicycling as a normal, everyday means of transportation.

That’s less than percent of Portland’s transportation budget.

In these difficult economic times, doesn’t it make sense to look at low-cost alternatives to more and more traffic jams?

You can read a summary of the story here: http://www.postcarbon.org/article/169995-bicycle-transportation-a-win-win-strategy-in

And there’s a promotional website for her book ‘JoyRide’, here: http://miabirk.com/

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